Road to Excellence: 100 Years of Lincoln

A Journey Through the History of the Lincoln Motor Company

       

Over a century after its inception, Lincoln is more committed than ever to creating bold and exhilarating new vehicles that are perfect for every driver. Northtowne Lincoln of Kansas City is proud to showcase the first-class craftsmanship and quality that go into every Lincoln model. Learn a little bit about Lincoln's history and how the manufacturer has defined the automotive industry for over 100 years!

The Beginning

The roots of the Lincoln Motor Company can be traced back to 1917 when Henry Leland, a pioneer in precision machining, founded the Lincoln Motor Company. Leland's vision was to produce aircraft engines for World War I, but with the war's end, he shifted his focus to the automobile industry. He named the company in honor of Abraham Lincoln, a symbol of American strength and perseverance.

The first Lincoln car, the Model L, was introduced in 1920, setting the stage for what would become a legacy of luxury. President Calvin Coolidge went on to select the Lincoln Model L as his presidential vehicle, creating a precedent of Lincoln being the president's official vehicle from 1939 to 1972.

   
1961 Lincoln Continental

The 1940s and 1950s: Continued Innovation

In the 1940s through the 1960s, the Lincoln Motor Company was at the forefront of automotive innovation, bringing a wave of exciting developments to the luxury car market. One of the standout achievements during this era was the introduction of the iconic Lincoln Continental in 1940. This elegant, timeless car captured the essence of luxury with its sleek, streamlined design and featured a powerful V12 engine. The Continental became an instant classic, favored by celebrities, and even served as the personal vehicle of choice for many dignitaries and public figures, cementing its status as an American automotive legend.

Additionally, during this period, Lincoln also made significant strides in terms of performance and technology. The 1950s saw the introduction of more powerful V8 engines, providing a thrilling driving experience. These engines were matched with innovative features, such as power windows and air conditioning, which set new standards for comfort and convenience in luxury vehicles.

Changes and Resilience: 1970s and 1980s

During these decades, Lincoln worked diligently to adapt to the changing automotive landscape. It was in the 1970s that the Lincoln Continental evolved, featuring more efficient and smaller engines in response to the energy crisis. The introduction of downsized models like the Lincoln Versailles and the Continental Mark VI showcased the brand's adaptability while maintaining a commitment to luxury. The Lincoln Town Car, introduced in the late 1970s, became a symbol of opulence and was especially favored by business executives and the limousine industry. Its reputation for a comfortable ride, ample space, and classic styling made it an iconic vehicle of the era.

In the 1980s, Lincoln continued to find its footing by emphasizing its traditional strengths. The Lincoln Town Car, with its signature angular design, plush interiors, and smooth ride, remained a flagship model for the brand. Lincoln's approach focused on quality, comfort, and timeless luxury, which appealed to a broad range of consumers. While the luxury automobile market was evolving, Lincoln's commitment to these core values allowed it to stand out in a competitive industry.

The 21st Century

As the 21st century dawned, Lincoln redefined itself with modern designs and an increased focus on advanced technology. Models like the Lincoln MKZ and the Lincoln MKX (now known as the Nautilus) brought the brand into the modern era while still maintaining the luxury and elegance that had become synonymous with Lincoln.

In recent years, Lincoln has embraced a new vision, emphasizing sustainability and innovation. The introduction of hybrid and electric vehicles, such as the Lincoln Aviator Grand Touring, showcases the company's commitment to a greener future.



The Lincoln Motor Company's journey through the decades reflects the ever-changing landscape of the automotive industry. From its early days as a luxury innovator to its resilience in the face of challenges, Lincoln has remained a symbol of American luxury and excellence, and we at Northtowne Lincoln are proud to offer cars with such a rich American tradition and the enduring spirit of American craftsmanship. We offer a great selection of Lincoln cars at our conveniently-located Northland dealership. Contact us today and arrange a test drive, to experience the Lincoln difference for yourself!
  1. Northtowne Lincoln

    21 NE Vivion Road
    Kansas City, MO 64118

    • Sales: 816-453-2710
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